EVARAE

EVARAE began in 2016 as a love letter to the ocean. A feeling for the sea, for travel, for freedom, and for beauty that takes its time.

Over ten years, EVARAE grew beyond anything I had imagined: our own stores, and a home at Saks, Harrods and Net-a-Porter. I will always be grateful to the partners who believed in us and helped us grow.

But somewhere along the way, the rhythm changed. The seasons became faster, the timelines were set by others, and the demands and the pace were no longer ours. It stopped feeling honest. And if I am truthful, it stopped feeling like joy.

So we paused. We closed the business as it was and took almost two years, to the month, to listen. I moved to California, back to the ocean, and asked what EVARAE should truly stand for.

What came back is simpler. EVARAE is now direct to you. No seasons, no sales, no rush. Small, numbered editions, released quietly when they are ready, for women who would rather keep one beautiful thing than own many.

ICON 01 is the first: three belted colourways of our best-selling swimsuit from our archive, made with care.

This is a different life, and a different way of making things. Thank you for waiting.